Have you seen the TED video by Julian Treasure: The 4 ways sound affects us? Have you heard that there are four major ways sound is affecting you all the time? Do you feel uncomfortable with unpleasant sounds, and don’t know why?
Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses including offices, retailers and hotels on how to use sound. In this video on the TED website he shows how sound affects us in four significant ways. Click here to watch Julian now.
An Advanced Presenter, and the author of the book Sound Business, Julian keeps a blog by the same name that ruminates on aural matters (and offers a nice day-by-day writeup of TEDGlobal 2009). In the early 1980s, he was the drummer for the seminal post punk band Transmitters, highly acclaimed in the much respected underground scene which accompanied the punk revolution.
Visit www.soundbusiness.biz for details of the book Sound Business, as featured on BBC TV and radio and in The Economist, TIME Magazine, The Director, The Guardian, Brand Management and others.