Jul 31

Advanced Presenter Julian Treasure is on TED again, this time with a great talk Shh! Sound health in 8 steps.

Julian Treasure says our increasingly noisy world is gnawing away at our mental health, and even costing lives. He lays out an 8-step plan to soften this sonic assault (starting with those cheap ear buds) and restore our relationship with sound.

If you don’t know about reductive listening, expansive listening, schizophonia, or noise-induced hearing disorder, then you really do need to watch this video and listen to Julian Treasure: Shh! Sound health in 8 steps

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Jan 19

Charles Harris is a writer, TV director and Advanced Presenter, and the power behind Footloose Films. He has advised writers, directors and producers for more than twenty years on how to realise their vision on the page and on the screen. His credits include work with such diverse names as James Stewart, Alexei Sayle, Spike Milligan and Melvyn Bragg.

His expertise in Power Pitching coupled with his Advanced Presenter’s skills gives him a quiet confidence that you have to see and hear to fully appreciate. He will tell you:

“Pitching is essentially simple, but that doesn’t mean it’s easy. Not at first. Practise, practise, practise. Pitch to everyone you meet. Pitch to a tape recorder. Pitch to others in the industry and get them to pitch back to you.”

If you want to find out more about the skills necessary to make your pitch, check out the following links:

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Dec 22

Do you sometimes visit a trade show or promotional event and see the static displays which people barely glance at as they walk by? Do you walk past those sales videos in supermarkets and the local mall as they loop endlessly, while the soundtrack, however animated, fades into the background noise? As an exhibitor, have you ever wondered what would make a video booth at a recruiting stand really dynamic and captivating?

The answer is simple, cost effective and infinitely configurable. They come in a range of sizes and you can vary their appearance to suit your audience, products and niche. They require no batteries, react in real time and are the key to successfully selling. Ladies and gentlemen let me introduce to you the live presenter!

There are only three things you need to know, when making your decision that your next promotion will be memorable, powerful and effective:

  • People Like People
  • People Love Captivating Stories
  • Three is the magic number

People Like People
The missing element in the three scenarios above is a live presenter! It doesn’t matter how small the show, how far off the main thoroughfare your stand or how hostile the expected audience, if you put a good presenter on your stage they will reach out and grab a slice of the audience, even from under the noses of your competitors. People like people, and your audience would rather listen to a person than a video. Presenters are interactive, and if you employ an advanced presenter then they will be captivating! Put a presenter on the stand and people will queue to watch your sales pitch!

People Love Captivating Stories
Most people who approach a stand or booth and see that a PowerPoint presentation on display, will quickly notice the time, remember an important place they have to be, or look for the nearest cafe. It is not that there is anything wrong with PowerPoint, it’s just that most presenters who use it relinquish the stage to it, instead of using it as a visual backdrop. Make sure that if you are presenting you tell stories. Tell true stories, if possible and appropriate, as they have more grab. Most of all, remember to personally feel the emotion you want to inspire in your audience when telling your story.

Three is the magic number.
The key to a snappy live presentation is to have three (that is three, not two or four) bullet points which you describe in your introduction, explain in your content, and repeat at your summary.

  • Tell your audience that there’s only three things you expect them to remember.
  • Describe those three things clearly and simply.
  • Reiterate those three things at the end.

If you employ a live presenter they will grab the audience and connect with them in a way that a static display never will. Your presenter will raise the energy in the audience and utilise any interaction in the moment, so binding the crowd as if by magic. If you employ an advanced presenter to front your recruiting stand, or learn the skills yourself, your show will be dynamic, captivating, and most of all successful.

So to recap, the three reasons why the live presenter is the key to successful selling at a show or event are:

  1. People Like People
  2. People Love Captivating Stories
  3. Three is the magic number

Simple really, when you see it laid out like that!

If you want to see some more on this subject click here to see a live presentation is like preventative medicine at the Hey Newman blog

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Nov 11

Frances Barrone Certified Lifeskills Consultant and Advanced Presenter has returned to Swindon to victoriously claim her Make It Happen Award from Swindon Business Breakfast Club. Frances was visiting family in Swindon and was inspired to pitch herself against competitors who wished to return to work or set up business in Swindon. The award was presented at the Tawny Owl in Swindon on 26th September by Maureen Inwards who is the European Human Resources Director (PP&M) for Intergraph (UK) Limited.

“Having survived some extraordinary events and traumas in life I see that emotions can affect wellness and so medically I support a holistic approach to health too, as many illness are stress induced.” she told us. “My husband Graham was keen to return to the family nest and take the Lifeskills Centre we had built up in Ireland to Swindon.”

The Life Skills Centre is very conveniently located in Rushy Platt just off Great Western Way at the end of Kingshill, Swindon. There is ample easy parking in a tranquil and private setting. Clients can experience a very relaxing and comfortable environment that offers restful and soothing surroundings whilst receiving exactly the right support and personal attention with a listening ear. They offer face to face meetings as well as telephone support and on line consultations.

To contact Frances to find out more about the Life Skills Centre, you can phone her on 07731 693 082 or email frances@lifeskillspractitioner.com. Alternatively, visit their website at lifeskillspractitioner.com

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Oct 30

Have you seen the TED video by Julian Treasure: The 4 ways sound affects us? Have you heard that there are four major ways sound is affecting you all the time? Do you feel uncomfortable with unpleasant sounds, and don’t know why?

Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses including offices, retailers and hotels on how to use sound. In this video on the TED website he shows how sound affects us in four significant ways. Click here to watch Julian now.

An Advanced Presenter, and the author of the book Sound Business, Julian keeps a blog by the same name that ruminates on aural matters (and offers a nice day-by-day writeup of TEDGlobal 2009). In the early 1980s, he was the drummer for the seminal post punk band Transmitters, highly acclaimed in the much respected underground scene which accompanied the punk revolution.

Visit www.soundbusiness.biz for details of the book Sound Business, as featured on BBC TV and radio and in The Economist, TIME Magazine, The Director, The Guardian, Brand Management and others.

Click here to visit the Sound Business blog

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Oct 09

The South West Fast Trackers are a highly motivated group of business leaders, visionaries and philanthropists who have achieved a common standard of excellence by completing the Christopher Howard Fast Track to Success. These people are so motivated and empowered, that put them in a room with a so called ‘problem’, and out will come a solution and a business model to turn it into a wealth making opportunity.

Many of the South West Fast Trackers are Advanced Presenters in their own right, and give lectures, presentations and seminars all over the world. Their network consists of speakers, coaches, masters and mentors in every conceivable discipline, and if they do not have the expertise you need, they know someone who does.

For more information about South West Fast Trackers, click here to visit their website

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